Hi there, I’m Liz, a strategic marketer and storyteller.

 
 

My career hasn't followed a straight line, and that’s my greatest strength. I started in integrated marketing, mastering reach, engagement, and conversions through SEO, content, and multi-channel campaigns. Eventually, I wanted to go deeper than clicks, so I transitioned into user experience to study customer challenges, advocate for user needs, and design meaningful solutions.

Today, as a Product Marketing Manager, I unite these two worlds, using empathy to understand customers, influence the product roadmap, and tell stories that resonate.

 
 

Portfolio

 

GTM planning and execution for world-class product launches

Developing copy and content that connects

 
 

Testimonials

Liz quickly made her mark [at CJP] with her innovative ideas, tactical marketing experience, and eagerness to learn and collaborate.
— Dorina Mordkovich, Manager, Marketing Operations at Combined Jewish Philanthropies (CJP)
 
Liz was a superstar in our organization, helping to define our service offerings, delivering strong services to our clients, and helping to build the Skyword business.
— David Woodrow, former direct manager and former Vice President at Skyword
 
She built many of our [Modo Labs’] programs from scratch and her efforts helped put our small company on the map.
— Beth Pfefferle, VP Marketing at Data Kitchen