Bazaarvoice Deals
Trial more products, ship fewer samples
I led the GTM process for Bazaarvoice’s new offering Bazaarvoice Deals, a sampling solution that helps brands and retailers generate user-generated content for their hard-to-ship products.
This solution replaced Bazaarvoice’s CashBack, another no-ship offering that led to poor user experience for shoppers and slowed campaign timelines for clients.
Responsibilities
As the initiative leader for Deals, I led weekly standups with a cross-functional team and developed and managed the GTM strategy.
Ahead of the launch, I managed a pilot program with several household brands, which helped generate early program KPIs and informed the future roadmap.
External assets
I also developed the copy for the following
Net-new webpage for Deals on the Bazaarvoice website
Product announcement in a customer-facing email
Product update page on the Bazaarvoice website
Sales insert and talk track (see speaker notes)
Pipe generation email for sales
In collaboration with our field marketing team, I worked on an integrated campaign for Deals. As part of this project, I developed all of the content for the webinar “The deal with Bazaarvoice Deals” and was the lead presenter of the session. [Link to deck]
The webinar had a 48% attendance rate (above average) .
Internal assets
I also created several internal-facing assets. (Links are not shared as these are proprietary to Bazaarvoice.)
Sales enablement for Deals: levels 100 (intro) and 200 (advanced)
Led a live training session for North America, EMEA, and APAC sellers
Developed Mindtickle trainings in collaboration with the Enablement team
Confluence Deals FAQ page
This includes frequently asked questions, a capabilities grid, and links to resources
Within the first six months the page had 320+ unique viewers and 2,600+ page views
Announcements on email and Slack channels