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Your customers are real living, breathing people. Why not add a human touch to understand and describe them? That’s where personas come in.
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According to the B2B Content Marketing 2020 report, marketers surveyed say that email newsletters are the top-performing channel for nurturing leads. If done correctly, newsletters can help you build relationships with your readers.
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You must dig deep to understand your audience’s needs, challenges, and behaviors so that you’re prepared to create content that will earn their trust and delight them.
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Which posts are “real” content and which are content marketing? When it’s the latter kind, how much trust can I trust what the influencer is telling me?
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If you’re looking for a source of entertainment or ideas to inspire your own creativity during quarantine, check out three of my favorite pieces of content that come out during the coronavirus pandemic.
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