Marketing Campaign

I managed all digital marketing for Modo Labs’ 2017 user conference.

Email copy, design, and distribution

In Marketo, I segmented emails to higher ed stakeholders involved in student communication and engagement, and developed copy that communicated conference updates, special offers, and more. I also continuously reviewed analytics so to optimize performance.

Further, I identified Chronicle.com, one of higher ed’s most influential publications, as a way to reach new prospects. I wrote copy for a dedicated eBlast delivered to 20,000 subscribers and worked with a freelance designer on multiple banner ads that were delivered on the site.

I identified warm leads and shared them with sales and business development for follow-up.

The Appademy Awards

I proposed and developed a concept for an event session, the Appademy Awards, to showcase the top customer apps of the year. This idea would engage and delight attendees as well as provide marketing with content opportunities.

I researched and presented nominees to senior executives. Together, the CEO, VP of Marketing, and I determined the winners. I also worked with a graphic designer on the session’s PowerPoint. Post-conference, I created content about the nominees and winners. The company continues to use this series today.

Content management improvements

The original conference website had limited flexibility and customization. I worked with an external agency to develop a solution that would make it easier for non-technical users to manage content and make timely updates.

Organic and paid social media

Each week I posted organic content on LinkedIn and Twitter. Also on LinkedIn, I leveraged the sponsored InMail feature just weeks after the functionality was released. All paid portions of these campaigns were delivered to highly-targeted audiences.